SerVaas Laboratories, Inc. (Bar Keeper’s Friend)

Transaction overview

Reported completed

Exact closing date not established.

In a March 19, 2025 announcement, Forward Consumer Partners reported acquiring SerVaas Laboratories, Inc., maker of Bar Keeper’s Friend, through its first fund. Paul SerVaas and other existing shareholders retained a significant minority stake. The exact closing day, percentage acquired and consideration were not stated.

Selected source-supported transactions; coverage is incomplete. Announcements do not establish completion or that a deal is still pending. Sponsor activity and operating-business transactions are distinct from adviser acquisitions. Unclassified activity is excluded from adviser-only counts.